Nollywood actress Belinda Effah has been named the new Brand Ambassador for Tobams Colors, a UK-based fashion house that specializes in creating high-end clothing in traditional African Ankara wax material.
The pieces which are in stylish yet affordable designs is the brainchild of the very talented founder Jite Newton.
“We use an extra densely woven fine cotton fabric and our bold, bright super-wax has our recognizable design signature featuring six colors all of which represent a deeper meaning,” explains Newton about his fabrics. “They are an acronym of our name.”
“We wanted to fill a gap in a terrain we felt had no clear identity or street leader in the production of African Wax prints for day to day wear. We are all about maintaining African roots and combining it with European style.”
Tobams Colors which had a successful launch at the Africa Fashion Week London last year will be featuring at the 2018 Accra Fashion Week taking place from March 29th to April 1st, 2018.
For more information, visit www.tobamscolors.com.
Photograph by @whoismikey