After months spent conducting a detailed research on the e-commerce eco-system in Nigeria, leading online shopping community Kaymu Nigeria has put together a white paper tagged; E-commerce in Nigeria: Market Trends and Consumer Behavior where they researched on the purchasing habits of e-commerce consumers in Nigeria.
E-commerce research encompasses a wide variety of information gathered for e-business planning and prospecting and can be useful to track opinions, profiles and customer behavior.
“From research into consumer behavior, it is clear that an increasing number of consumers in Nigeria use the internet to buy products and services. This is closely connected to the internet adoption and usage which continues to rise at an exponential rate. We have studied why some consumers use the Internet. Some, to do shopping, many others prefer to get the information of a product online and use in shopping offline”, said Sefik Bagdadioglu Managing Director Kaymu Nigeria.
Many large b2b e-commerce services use research of trends to predict the content, products and services buyers will find most attractive in near future markets. The results of this research largely effects how e-commerce services cater to their market’s technical capabilities, wants, interests and behaviors.
Full research: http://www.kaymu.com.ng/research/