On the heels of Saudi Arabia annoucing and launching its first fashion week show, Nigeria announces its first fashion television show aimed for Muslim women in the country. The show, Muslimah Style Guide, debuted last week Friday exclusively on HFA TV, Channel 200 on Play TV, and will air weekly at 20.00.
The Muslimah Guide celebrates brands that cater to the fashion needs of an often ignored yet important demographic and its the first fashion-focused TV content to target Muslim women.
The show is anchored by Oyinkansola Fatima Momoh, a managing consultant who runs the only style consulting company for Muslim women in Nigeria.
Momoh hosts different Muslim women at the Muslimah Style Guide Hub, a private, women-only space in Lagos that serves as a place for women to learn and understand Islam.
Muslimah Style Guide is distributed and licensed by HFA TV, and co-produced with Insigna and Muslimah Style Guide Ltd. HFA TV is Africa’s foremost 24-hour fashion channel.
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