The Dax Martin swimwear brand was born in 2003. Although many of the designs have been featured in and on the covers of South African Fashion magazines, very few of the general public even know that it is being designed and produced in Durban South Africa. Early in 2003 Dax imported one of the first seamless elasticized hemming machines from the U.K. an enormous undertaking for a small independent brand.
The brand’s team manages all areas of the business and promotes social development alongside the provision of stylish pieces. Wholly designed and produced in Durban, the brand believes in creating niche market products in an effort to create employment and high-end fashion products of which South Africa can be proud. Dax Martin has also designed swimwear for the 2008 Miss World Beauty pageant.
Photocredit: Simon Deiner/SDR Photo