Lumin was the winner of the Sunglass Hut New Talent Search in 2016. Established in 2014 by Amy Liu and James Barrett-Poulsen, both studied at LISOF. “We consider ourselves a studio that explores contemporary South African fashion. Our mission is to encourage and support high-end fashion manufacturing in South Africa. We focus on experimenting, creating and sharing. We work with quality fabrics and aim to find the perfect fit. Elements of soft and hard, light and dark, symmetry and asymmetry define our aesthetic. The LUMIN style is relaxed and easy-to-wear. Stocked by Flair Collection, Kloset Republic, Spree, The Space, Wild Iris and Zando.
Contact: +27 83 325 9977
AGEO BY ARNOLD PHASHA
Arnold Phasha always dreamed of being a clothing designer from his childhood. He has always drawn inspiration from images of elegant people with great style. Phasha blurs the lines between masculine and feminine, to create innovative straight-lined, limit- and timeless clothes. He doesn’t intend to start a revolution – he simply sticks to what he does well and his innovative, and observant style is always true to himself. He makes clothes for broad-minded, elegant and nonchalant people. Phasha trained as a designer at the Tshwane University of Technology.
Contact: +27 72 893 9156
Contact: +27 83 429 3344
MMUSOMAXWEL is a womenswear fashion brand based in Johannesburg South Africa, founded in 2016 by Maxwell Boko and Mmuso Potsane. At the core, MMUSOMAXWELL is a ready to wear, high-end womenswear brand producing apparel inspired by African heritage and contemporary culture to complement the modern women. Quality being our main priority, the brand strives to create sustainable clothing through the usage of natural and high-quality commercial fibers, accentuating detail, practicality, and wearability.
Contact: +27 71 584 7794
Danielle grew up in the small village of Ganyesa in the North West Province. She studied at the Victoria Toma Instute of Fashion Design. In 2016, Danielle spent three months backpacking alone with her tent on her back. After working for a well-known designer for three years she started her own brand in 2016. Danielle has powered everything into creating a brand that pushes boundaries.
Contact: +27 82 550 2974
Jaime Liu’s label LIU LIU focusses on structure and form to highlight & accentuate the natural curvilinear & symmetry lines of the body. Softening & effeminizing the shapes with intricate & delicate hand embroidery and fabric manipulation. The ethos of the brand is to create high end, quality garments with an eccentric yet elegant & alluring aesthetic.
Contact: +27 74 329 1660
Janine studied at the Durban University of Technology and founded TURNER STUDIO in 2016. Her debut collection was a conceptual childrenswear range called Chimera. The collection showcased seamless garments that were hand-felted using 100% merino wool. The experimental construction techniques, paired with innovative textile developments are key elements in the design of the brand. TURNER STUDIO aims to transform locally produced natural fibres such as merino wool and kid mohair into luxurious artefacts in an effort to promote the local textile industry, as well as sustainable design. The brand vision is to continue exploring innovative textile application in all design areas and push the boundaries of product design.
Contact: +27 73 964 6298
‘Originally from Bethanie, Kentse Masilo studied fashion at the Tshwane University of Technology which is where her tailoring love affair began’. The birth of the brand Kentse Masilo was inspired by the constant need of individualized clothing amongst women which is primarily based on two principals; style versatility and fit. The woman we dress enjoys authentic tailored garments as a quiet statement of class as well as the brand’s ready to wear clothing as a form of effortless self-expression. Each tailored garment is crafted to honour traditional principals of bespoke tailoring, working as a sculptor using cloth as a medium, refining the women’s form through fit. Our design aesthetic is inspired by geometric shapes, futurism and tailoring as a strategic approach towards sustainability.
Contact: +27 72 997 3621
WOMAN OF THE MONTH: OBY NWAOGBE
We love fashion. The Ladybrille Fashion category on Ladybrillemag.com tells and curates the best of the best fashion stories on the web for you. Enjoy!
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora and the continent. The magazine has its foundation in fashion and provides extensive coverage on African fashion inspired news stories.