Jaguar Launches Inaugural Fashion Awards in Nigeria: Tiffany Amber, Maki Oh, Deola Sagoe Nominated

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Jaguar Fashion Awards Nigeria

Global luxury brands, like their non-luxurious counterparts, are all determined to get a piece of the rising middle class and the wealthy Nigeria. To that end, we are seeing these brands expand their reach to diverse industry sectors, including employing marketing strategies and tactics to ensure reach. A case in point is  the recent announcement and launch of the Jaguar … Read More

VIDEO: African Fashion Shines at the 2015 #AMVCA Red Carpet

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Genevieve Nnaji AMVCA2015

Has African fashion and fashion designers come a long way or what? Who remembers a time when award shows were flooded with strictly Western design brands? What about a time when African entertainers avoided fashion stylists like a plague? We’ve definitely come a long way as an industry and it is really beautiful, Ladybrillers and Ladybrille designers, to see the … Read More

Meet Nigeria’s 100 Most Influential Women – #YWomen100

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Uche-Pedro

In its quest to inspire a generation of women to do greater things in diverse fields of endeavour, Y!/YNaija.com, in partnership with Leading Ladies Africa project brings you Nigeria’s 100 Most Influential Women – #YWomen100. These are the ladies who steer the course of history in a usually male dominated environment – they have acknowledged the glass ceiling but they … Read More

Designer DEOLA Sagoe Features on Cover of VENTURES Africa

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Deola Sagoe on Cover of VENTURES Africa, Talks 25 Years in Business of Fashion

Fashion designer Deola Sagoe covers the latest edition of Ventures Africa where she discusses staying in the business of fashion for twenty five (25) years. Deola Sagoe has been a force in #African fashion for the last 25 years. Now she is making the African design globally competitive and growing a multi-billion-dollar industry. Buy from any shoprite store or call … Read More

Music Meets Runway Unveils Participating Designers | Deola Sagoe, Mai Atafo, Ituen Basi & More

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Mai Atafo

Music Meets Runway unveils 6 iconic designers who will be showcasing at this year’s edition. Music Meets Runway (MMR) has successfully showcased Nigeria’s talent in the fashion and music industry in the past years and has also encouraged up and coming designers by giving them a platform for recognition. This is the 3rd edition and its tagged ‘iconic’, which features … Read More

Mercedes Benz Fashion Week Africa Kicks Off with the Best of African Fashion – 30 Designers, 15 Countries and 20 Runway Shows

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Ajuma in Deola Sagoe

Best of African Fashion on show at Mercedes-Benz Fashion Week Africa kicks off: 30 designers, 15 countries and 20 runway shows SOUTH AFRICA (October 16th, 2013) – In less than a month, African Fashion International (AFI) will be hosting the Mercedes-Benz Fashion Week Africa (MBFW Africa) from 30 October – 2 November 2013. The collections of more than 30 top … Read More