My Worst Day in Business Ep. 11: Interview with Tonye Cole, CEO & Co-Founder of Sahara Group

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Entrepreneurs have to face many bad days. It comes with the territory. But some days are a lot worse than others. At the end of the worst day for Tonye Cole, co-founder of Sahara Group, and his partner, they had literally lost everything. They had staked their life savings on a business venture which had every guarantee for success, and then suddenly disaster struck. He tells Forbes Magazine’s ‘My Worst Day’ host Peace Hyde that while it looked like a complete disaster, this day also opened up opportunities.


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