VIDEO: Jill Layfield, CEO of BackCountry.com on ‘What Makes a Great Leader’

In Leadership by Ladybrille MagazineLeave a Comment

Jill Layfield‘Jill’s first job was scraping gum off the bottom of desks at her local Northern California middle school. She’s come a long way. In March 2011 she was named CEO of online retail giant backcountry.com, one of the largest player’s in Utah’s outdoor industry. Jill joined backcountry.com in 2004 as director of customer marketing, responsible for 3/4 of the company’s revenue. In 2009 she advanced to vice president of product management. Jill got her start in the e-commerce industry working with shutterfly.com, Cisco Systems and two tech start-ups. She graduated from Santa Clara University with a BA in Communications.’

-Photocredit: Sltrib

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Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora and the continent. The magazine has its foundation in fashion and provides extensive coverage on African fashion inspired news stories.

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